National Travel & Tourism Week is May 3rd - May 9th!
NTTW celebrates the powerful role travel plays in driving our economy, strengthening communities, and connecting people across the country. Over the years, we’ve seen more and more South Dakota attractions lit up red in support of this week—and we are always so proud when the U.S. Travel Association highlights our communities in their national recap!
National Travel & Tourism Week
Date and Time
Sunday May 3, 2026 Saturday May 9, 2026
May 3rd - May 9th
Location
All of South Dakota
Attractions will Light Up Red